What makes fundraising cards and plastic discount cards a preferred method of raising funds for so many non-profit organizations and groups? Discount card fundraising revolutionized traditional means of raising money by streamlining and simplifying the process, as well as adding more value. It’s mutually beneficial for fundraising groups, community purchasers, and the businesses supporting it!
Fundraising clubs selling the cards: Discount cards are easier to sell, as they provide value to those supporting your cause and using the card in the weeks and months to come. Unlike other food and merchandise related fundraisers, discount cards can be tailored to the unique preferences of your community or buying audience, have a longer shelf life, and are lightweight and easy to transport and deliver. The profit margins of fundraising cards are very high, as your group usually keeps the profits. Cards can be sold from anywhere from $5 to $50 each, depending on the value of the offers included.
Community members purchasing the cards: People purchasing fundraising cards are able to support the organizations, churches, and clubs they want, while also receiving something that has the potential to pay for itself. Plastic fundraising cards can be made to hang on a key chain as a constant reminder to take advantage of savings at various establishments throughout the community. They can also be created to mimic a credit card in size, in order to keep in a wallet or purse as an easy-access reminder for use.
Merchants offering the incentives: Fundraising cards are a means to generate additional business and get more foot traffic through merchants’ doors. They can combine local, regional, and national businesses to provide discounts and limited-time offers that get people in the doors. People pursuing these offers often spend well over the discount amount. Merchants decide the discount or offer and get the opportunity to nurture those customers long after the initial offer has been redeemed, enticing them to participate in future fundraisers.
Discount Card Fundraising Kits
CARDSource offers a unique fundraising kit, which consists of a card/key tag combination piece, typically combined with a three-panel pamphlet. This combo kit can be inserted into envelopes for mailing and/or banded for distribution to multiple fundraising locations. A key benefit to having a combination kit is the expanded real estate it provides for additional details. This space can be utilized to highlight special offers and discounts unique to the fundraising campaign while spotlighting major merchant contributors. Allowing for ample brand recognition and marketing integration is a major selling point and value-add for merchants contributing to the fundraiser. The benefit of participating in future fundraisers is highlighted.
Order your fundraising discount cards or kits today
For more information on getting plastic fundraising cards printed quickly—and in virtually any quantity you need—along with other variable options and our fundraising kit, visit our Fundraising Cards page or contact CARDSource today.