Gift Card Programs Could Make Your Holiday Season Very Merry
Often it is a challenge for small businesses to try and compete with big name retailers. The small and medium size companies have to get very creative with their marketing strategies. One of the most effective ways they are doing this is through gift card programs. Gift card programs are a great tool to help smaller businesses protect and grow their customer base.
Many people feel like getting a gift card is like being handed free cash. The hope is that the customer will come in to use their gift card and spend more than they planned to. Studies show that customers spend on average 30% more than the value of the gift card. Not to mention, if they like what they found and had a good experience, they could turn into a repeat customer.
With the holidays approaching gift card sales will sky rocket over the next few months. An estimated 67% of consumers purchase gift cards for the holidays. Most small and medium size companies can’t afford not to have a gift card program. Gift cards have been the most requested item on holiday wish lists since 2007.
Starting your gift card program can be overwhelming if you don’t know where to start. At CARDSource, we have been helping our customers with their gift card programs for over 30 years. We are happy to guide you through this process so that you don’t miss out on potential income that your business could gain from an effective gift card program.
Contact us for a quote!