Gift Cards are a great way to make shopping transactions simple. What goes into them, however, is a bit more complicated.
One of the most frequently asked questions that we receive from those who are implementing a gift card program is, “How do I load the gift cards with dollars?”
The truth is that gift cards are not loaded with dollars; the gift card only represents dollars loaded in a back office system. You can think of a gift card as a key that unlocks a database allowing the merchant to see how many dollars are assigned to that card.
Curious about the details? Our blog post offers an in-depth look at what exactly goes into loading a gift card. See the full article here: http://cardsinaflash.com/blog/how-do-i-load-gift-cards/